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I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.

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I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
Business Studies: Situational Analysis LGBT Case Study
MichaelCawdreyBusinessMichaelCawdreyBusiness

Business Studies: Situational Analysis LGBT Case Study

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This case study for SWOT and PESTLE is designed using a gay married couple as the business owners who are setting up a business specialising in LGBT events. This case study is a great way to embed equality and diversity in the classroom while your learners use their knowledge in a practical way. Learners must produce a SWOT and PESTLE analysis for the business and then create a visual representation of the strategy for the business owners. This case study is suitable for GCSE, A Level and BTEC as well as any other business related courses.
Data Classification Exercise - Market Research
MichaelCawdreyBusinessMichaelCawdreyBusiness

Data Classification Exercise - Market Research

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This resources gives the learners different market research scenarios. On an individual basis, learners will decide if each situation provides Primary or Secondary research and if the data will be Qualitative or Quantitative when collected. Learners then get into pairs and peer assess their results.
BTEC Level 3 Business Unit 7: Business Decision Making C3 - Trends
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making C3 - Trends

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This full lesson, including several tasks and links to external media, covers C3 of Learning Aim C for Unit 7: Business Decision Making. Areas covered; Economic trends Market trends Social trends Evaluation of importance of trends when making decisions Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
Customer Service Scenarios
MichaelCawdreyBusinessMichaelCawdreyBusiness

Customer Service Scenarios

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This 12 slide presentation features 10 different customer service scenarios. Learners are required to analyse each scenario and come up with an action plan for each. They must also discuss the skills required to ensure the scenario is dealt with effectively. This activity can be used for a variety of qualifications and contexts.
BTEC Level 3 Business: Unit 1 Exploring Business - Stakeholders
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business: Unit 1 Exploring Business - Stakeholders

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This full lesson and supporting handout covers A2 of Learning Aim A for Unit 1: Exploring Business. The areas covered include; Internal and external stakeholders Suppliers, lenders, competitors, debtors, creditors, customers, government agencies, pressure groups. The influence of these stakeholders on businesses. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business: Unit 1 Exploring Business - Benefits and Risks of Innovation and Enterprise
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business: Unit 1 Exploring Business - Benefits and Risks of Innovation and Enterprise

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This whole lesson covers E2 of Learning Aim E for Unit 1: Exploring Business. Topics covered include; Improvements to products, processes, services and customer experience Business growth Development of new and niche markets Offering a USP Improved reputation and recognition Smarter working Risks - Failing to meet operational and commercial requirements Failing to achieve a return on investment Cultural problems (resistance to change, unsupportive processes and systems, insufficient support from leadership and management) Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business - Unit 8 Recruitment and Selection: A.3 Ethics in Recruitment
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business - Unit 8 Recruitment and Selection: A.3 Ethics in Recruitment

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This full lesson, with accompanying tasks, fully covers Ethics in recruitment (A3). Topics covered include; What is ethics? Honest advertisement Confidentiality Fair questioning Fair selection criteria Disclosure if working with family/friends Equal opportunities legislation Right-to-work legislation The lesson contains links to relevant media including news articles and videos. Several tasks are included to keep learners engaged.
BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Types of Market/Segmentation
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Types of Market/Segmentation

(1)
This full lesson covers, as part of Learning Aim A: Types of market Market segmentation Branding Brand personality Brand image USP Implication of business size on marketing activity Budgetary constraints Availability of specialist staff The lesson contains videos and tasks to engage students. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 17: Digital Marketing - A1 Digital Marketing in the Marketing Function
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 17: Digital Marketing - A1 Digital Marketing in the Marketing Function

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This full lesson covers A1 of Unit 17: Digital Marketing. Areas covered include; What is digital marketing? Digital marketing and objectives Digital marketing as an extension of the marketing/promotional mix Current trends in digital marketing Targeting specific market segments Development of customer databases Lead generation The lesson contains several tasks and links to external media to engage learners and to bring theory to life. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Purpose of Market Research
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Purpose of Market Research

(1)
This full lesson covers the following areas of Learning Aim B: The purpose of market research Rationales Identifying target markets Identifying size, structure and trends Identifying competition Learners will be able to demonstrate their knowledge and skills through a series of tasks. The lesson focuses on application of theory to real-life situations. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.